Digital Marketing Sr Specialist
The Digital Marketing Sr Specialist works within the Oncology Business Unit. This role plays a crucial part of the marketing teams in identifying, designing and implementing multi-channel tactics within the context of the overall brand strategies.
Key Responsibilities:
Develop a strong understanding of digital channels available for use within the Oncology market.
Identification of new opportunities and tools to optimize customer experience in the context of product launches
Installation of new online channels targeting our customers and warranting sustainability
Implement content localization, development, testing and approval for digital channels
Work cross functional across teams particularly: IT, Marketing, Business Quality, Ethics & Compliance and Medical.
Monitor and evaluate brand e-marketing programs, and help to adjust accordingly
Vendor management with external agencies to help implement plans.
Essential Attributes:
Enthusiasm for a variety of digital technologies with the ability to assimilate complex information and systems
The ability to interact and collaborate well with people from different business functions, with strong evidence of teamwork
Strong analytical skills in order to get the most from different dashboards
Ability to plan, organize, prioritize and work independently
Strong history of implementation with a practical approach to problem solving
Confidence and willingness – Ask questions, understand and translate into suggestions/ new solutions
Desired Skills:
Marketing background, ideally within E-Marketing
Experience working in regulated environment ideally pharmaceutical or healthcare context
Strong demonstrable experience of digital marketing mix
Experience in the use of marketing automation tools
Experience with CMS systems
Strong SEO skills and demonstrable experience
Experience of Analytics tools, ideally Web Trends. Ability to create and edit content based on performance data
Use of CRM tools and closed-loop marketing
