Gucci – Internship Digital Insights and Marketing
Gucci
Internship Digital Insights and Marketing
Role Mission
The candidate will be integrated in WW Digital team and he/she will have the opportunity to learn about the digital world at Gucci. He/she will be able to have a 360 degree experience touching different aspects of the business related to Digital Analytics and Marketing strategy at a worldwide level.
He/She will be collaborating with other departments at corporate level, including eComm MIS, WW Retail, WW CRM, WW Digital Merchandising and WW Marketing & Communication, as well as Regional eCommerce teams.
He/she will be providing assistance in the following activities:
Key Accountabilities
Monthly analysis of key Marketing channels across regions; Monthly analysis and insights of KPIs across regions (e.g. Site Traffic, Conversion Rate, etc…);
Data visualization to represent KPIs trend.
Power Point presentations before major Company events – such as Strategic Plan, WW Digital Summit -as well as presentations to update/inform Top Management and Shareholder on digital performance/activities
Support Digital Insights and Marketing Manager in daily operations across various projects, which could include analysis on Marketing budgets, test of improvement tools (Multivariate Testing, A/B Testing, and heatmaps).
Key Requirements
Graduated or students close to graduation in Economics or Management Engineering or Mathematical Engineering, with high grades
Strong analytical skills, ability to analyze and process qualitative / quantitative data. Experience in Web Analytics tools and data reporting
Proficient with Excel and Power Point
Proficient in English and Italian (both written and spoken)
Passionate about Fashion and Luxury
Able to work in a highly international environment
Professional and well spoken with excellent communication skills, strong eye for detail and strives for high level of accuracy
Primary Location Europe-Italy-Toscana-Florence
Start Date 10/2015
Job Type Internship / students
Schedule Full-time
Job E-business / Digital
Organization GUCCI
Job Number: 000652
